SEMrush Pricing 2026: Plans, Costs & Is It Worth It?
Complete SEMrush pricing breakdown for 2026. Current plans, free tier details, and whether it's worth the cost.
💰 Quick Answer
SEMrush costs Semrush One: Starter $199/mo ($165/mo annual), Pro+ $299/mo ($248/mo annual), Advanced $549/mo ($456/mo annual). Classic plans from $139.95/mo. No free tier.
What You Get
- Keyword research with Keyword Magic Tool
- Site audit and technical SEO
- Competitor analysis and domain overview
- Backlink analytics and link building
- AI Visibility Toolkit for LLM search
Pros & Cons
Pros
- Most comprehensive all-in-one SEO platform
- Excellent competitor intelligence and market research
- New AI Visibility tools for tracking presence in AI search
Cons
- Expensive — Starter plan is $199/mo
- Steep learning curve for beginners
- Additional users cost extra per seat
Our Verdict: 9/10
At Semrush One: Starter $199/mo ($165/mo annual), Pro+ $299/mo ($248/mo annual), Advanced $549/mo ($456/mo annual). Classic plans from $139.95/mo, SEMrush delivers solid value for what you get.
Affiliate Disclosure: Some links on this page are affiliate links. We may earn a commission at no extra cost to you. Pricing verified 2026-03-21.