ActiveCampaign Pricing 2026
ActiveCampaign pricing: No free plan. $15/mo ($15 annually).
ActiveCampaign requires a paid subscription but delivers most sophisticated automation builder in its price range for b2b businesses and saas companies needing email automation tightly integrated with a crm. Pricing scales steeply by contact count.
- +Most sophisticated automation builder in its price range
- +Built-in CRM eliminates need for separate sales tool
- +4.5/5 on G2 from 14,000+ reviews
- −Pricing scales steeply by contact count
- −Setup complexity is substantial
- −E-commerce features weaker than Mailchimp or Klaviyo
ActiveCampaign Pricing 2026: Every Plan Explained
ActiveCampaign positions itself as one of the more accessible options in the email marketing and newsletter platforms space — though it requires a paid subscription. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.
Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}
ActiveCampaign Plans at a Glance
| Plan | Details |
|---|---|
| Starter | $15/mo ($15 annually) |
| Plus | $49/mo ($49 annually) |
| Professional | $79/mo ($79 annually) |
| Enterprise | Custom/mo (Custom annually) |
No Free Plan
ActiveCampaign does not offer a permanent free plan in 2026. The lowest-cost entry point is the Starter plan.
What’s Included in Each Plan?
For a deeper look at how these features stack up against alternatives, see our ActiveCampaign review or the ActiveCampaign alternatives page.
Monthly vs Annual Billing
ActiveCampaign offers discounted annual billing. Based on our review of their pricing page:
- Starter: $15/mo ($15 annually)
- Plus: $49/mo ($49 annually)
- Professional: $79/mo ($79 annually)
- Enterprise: Custom/mo (Custom annually)
Annual billing typically saves 15–25% compared to monthly. If you’re committed to ActiveCampaign long-term, the annual plan is the better deal.
Is ActiveCampaign Worth the Price?
Based on our hands-on testing, ActiveCampaign earns 8.6/10 stars.
Where it delivers real value:
- ✅ Most sophisticated automation builder in its price range
- ✅ Built-in CRM eliminates need for separate sales tool
- ✅ 4.5/5 on G2 from 14,000+ reviews
Where pricing might not be justified:
- ❌ Pricing scales steeply by contact count
- ❌ Setup complexity is substantial
- ❌ E-commerce features weaker than Mailchimp or Klaviyo
Our verdict: If you’re b2b businesses and saas companies needing email automation tightly integrated with a crm, ActiveCampaign is worth every dollar. Pricing scales steeply by contact count.
ActiveCampaign vs Competitors on Price
How does ActiveCampaign stack up on price?
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| ActiveCampaign | ❌ | $15/month (1,000 contacts) | 8.6/10 |
| beehiiv | ✅ | $0 (up to 2,500 subscribers) | 9/10 |
| Kit (ConvertKit) | ✅ | $0 (up to 10,000 subscribers) | 8.5/10 |
| Omnisend | ✅ | $0 (up to 250 contacts, 500 emails/month) | 8.4/10 |
For detailed breakdowns: beehiiv Pricing, Kit (ConvertKit) Pricing
Best Value Recommendation
Given the pricing, we recommend starting with the Starter plan: $15/mo ($15 annually). It covers the core use cases without committing to a higher tier until you know it fits your workflow.
Frequently Asked Questions
Does ActiveCampaign have a free plan? No, ActiveCampaign does not currently offer a permanent free plan. The lowest-cost option is the Starter plan at $15/mo ($15 annually).
What is the cheapest ActiveCampaign plan? The most affordable paid option is the Starter plan: $15/mo ($15 annually).
Is ActiveCampaign worth the price? Based on our hands-on testing, ActiveCampaign earns a 8.6/10 rating. It’s worth the investment if b2b businesses and saas companies needing email automation tightly integrated with a crm. The main value drivers are: Most sophisticated automation builder in its price range; Built-in CRM eliminates need for separate sales tool. See our full value analysis in the “Is ActiveCampaign Worth It?” section above.
Does ActiveCampaign offer annual discounts? Yes, ActiveCampaign offers savings when billed annually. $15/mo ($15 annually).
Related Email Marketing Pages
- ActiveCampaign Full Review
- ActiveCampaign Alternatives
- beehiiv vs ActiveCampaign
- Kit (ConvertKit) vs ActiveCampaign
- Omnisend vs ActiveCampaign
- Best Email Marketing for Newsletters
AI Stack Picks writes and verifies long-form AI tool reviews for AI Stack Picks.