Amplitude Pricing 2026: Every Plan Explained

Amplitude positions itself as one of the more accessible options in the web analytics and data tools space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

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Amplitude Plans at a Glance

Free Plan Details

Amplitude includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Amplitude review or the Amplitude alternatives page.

Monthly vs Annual Billing

Amplitude offers discounted annual billing. Based on our review of their pricing page:

• Starter: $0/mo ($0 annually)
• Plus: Custom (usage-based)/mo (Custom annually)
• Growth: Custom (usage-based)/mo (Custom annually)
• Enterprise: Custom/mo (Custom annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Amplitude long-term, the annual plan is the better deal.

Is Amplitude Worth the Price?

Based on our hands-on testing, Amplitude earns 8.5/10 stars.

Where it delivers real value:

• ✅ Free Starter tier includes product analytics, web analytics, and session replay
• ✅ AI Visibility tracking (500 prompts on Starter) for LLM monitoring
• ✅ Best behavioral cohort analysis of any analytics platform

Where pricing might not be justified:

• ❌ Pricing for Plus/Growth not published — requires sales contact
• ❌ Setup complexity is significant for teams without data engineering resources
• ❌ Enterprise-grade capabilities come with enterprise-grade complexity

Our verdict: If you’re product teams and data-driven organizations needing deep behavioral analytics and experimentation, Amplitude is worth every dollar. Pricing for Plus/Growth not published — requires sales contact.

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Amplitude vs Competitors on Price

How does Amplitude stack up on price?

For detailed breakdowns: Mixpanel Pricing, Google Analytics 4 Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating Amplitude for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, the Starter plan ($0/mo ($0 annually)) is the sweet spot for most users.

Frequently Asked Questions

Does Amplitude have a free plan? Yes, Amplitude offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest Amplitude plan? The most affordable paid option is the Starter plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.

Is Amplitude worth the price? Based on our hands-on testing, Amplitude earns a 8.5/10 rating. It’s worth the investment if product teams and data-driven organizations needing deep behavioral analytics and experimentation. The main value drivers are: Free Starter tier includes product analytics, web analytics, and session replay; AI Visibility tracking (500 prompts on Starter) for LLM monitoring. See our full value analysis in the “Is Amplitude Worth It?” section above.

Does Amplitude offer annual discounts? Yes, Amplitude offers savings when billed annually. $0/mo ($0 annually).

Related Analytics Tools Pages

• Amplitude Full Review
• Amplitude Alternatives
• Mixpanel vs Amplitude
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• Hotjar vs Amplitude
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