Brevo (Sendinblue) vs MailerLite (2026)
MailerLite beats Brevo (Sendinblue) for newsletters in 2026. MailerLite scores 8.3/10 to Brevo (Sendinblue)'s 8.2/10. MailerLite also has a free plan.
MailerLite is the stronger choice for newsletters — it scores 8.3/10 vs 8.2/10 and wins on growing business at $10/mo is among cheapest fully-featured paid tiers. Brevo (Sendinblue) is worth considering if most generous free tier — unlimited contacts, 300 emails/day is your top priority.
- +Growing Business at $10/mo is among cheapest fully-featured paid tiers
- +EU data storage and ISO 27001 certification for GDPR compliance
- +24/7 live chat support on paid plans
- −Automation templates limited on paid plans
- −Email template library not as polished as Mailchimp
- −No built-in CRM or lead scoring
Brevo (Sendinblue) vs MailerLite (2026): Which Email Marketing Tool Is Actually Better?
Budget is often the deciding factor when choosing between Brevo (Sendinblue) and MailerLite. Brevo (Sendinblue) starts at $0 (unlimited contacts, 300 emails/day) while MailerLite comes in at $0 (up to 500 subscribers) — but the real question isn’t just cost, it’s what you get for your money. We spent weeks using both email marketing and newsletter platforms tools to build this no-fluff comparison.
Bottom line up front: MailerLite is our pick for newsletters — read on for why, and where Brevo (Sendinblue) wins instead.
Quick Verdict
| Brevo (Sendinblue) | MailerLite | |
|---|---|---|
| Our Rating | 8.2/10 | 8.3/10 |
| Free Plan | ✅ Yes | ✅ Yes |
| Starting Price | $0 (unlimited contacts, 300 emails/day) | $0 (up to 500 subscribers) |
| Best For | Growing businesses that want email +… | Small businesses and bloggers who want… |
| Our Pick | ⭐ Winner |
About Brevo (Sendinblue)
Brevo (Sendinblue) is a email marketing and newsletter platforms tool known for its capabilities. It’s designed for Growing businesses that want email + SMS + CRM in one affordable platform and has built a strong reputation for most generous free tier — unlimited contacts, 300 emails/day.
Key features:
What makes it stand out: Most generous free tier — unlimited contacts, 300 emails/day. All-in-one platform includes CRM, chat, and SMS at low cost
Where it falls short: Brevo logo on emails in free tier. Advanced automations require Standard plan or higher
About MailerLite
MailerLite takes a different approach to email marketing and newsletter platforms. It’s built around its core strengths and is particularly well-suited for Small businesses and bloggers who want clean, affordable email marketing with solid landing pages.
Key features:
What makes it stand out: Growing Business at $10/mo is among cheapest fully-featured paid tiers. EU data storage and ISO 27001 certification for GDPR compliance
Where it falls short: Automation templates limited on paid plans. Email template library not as polished as Mailchimp
Feature-by-Feature Comparison
| Feature | Brevo (Sendinblue) | MailerLite |
|---|
The feature gap between these tools reflects their different design philosophies. Brevo (Sendinblue) prioritizes breadth, while MailerLite goes deeper on specific use cases.
For a full look at Brevo (Sendinblue)‘s capabilities, see our Brevo (Sendinblue) review. For MailerLite, read the MailerLite review.
Pricing Comparison
| Plan | Brevo (Sendinblue) | MailerLite |
|---|---|---|
| Free | Free tier available | Free tier available |
| Starter | $9/mo ($9 annually) | ❌ Not available |
| Enterprise | Custom/mo (Custom annually) | Custom/mo (Custom annually) |
Important pricing notes:
- All prices verified as of 2026-03-28. Check official pages before purchasing.
- Brevo (Sendinblue) has a free plan — see full Brevo (Sendinblue) pricing breakdown for limits.
- MailerLite has a free plan — see MailerLite pricing details.
Pros and Cons
Brevo (Sendinblue) Pros and Cons
Pros:
- ✅ Most generous free tier — unlimited contacts, 300 emails/day
- ✅ All-in-one platform includes CRM, chat, and SMS at low cost
- ✅ Strong transactional email capabilities for developers
Cons:
- ❌ Brevo logo on emails in free tier
- ❌ Advanced automations require Standard plan or higher
- ❌ SMS pricing is add-on per message, not included
MailerLite Pros and Cons
Pros:
- ✅ Growing Business at $10/mo is among cheapest fully-featured paid tiers
- ✅ EU data storage and ISO 27001 certification for GDPR compliance
- ✅ 24/7 live chat support on paid plans
Cons:
- ❌ Automation templates limited on paid plans
- ❌ Email template library not as polished as Mailchimp
- ❌ No built-in CRM or lead scoring
Which One Should You Choose?
The right answer depends on what you’re actually trying to accomplish:
Best for newsletters: MailerLite — Growing Business at $10/mo is among cheapest fully-featured paid tiers
Best for ecommerce: Brevo (Sendinblue) — Most generous free tier — unlimited contacts, 300 emails/day
Best for creators: MailerLite — EU data storage and ISO 27001 certification for GDPR compliance
If you’re still on the fence: MailerLite is the safer default. It scores 8.3/10 in our testing versus Brevo (Sendinblue)‘s 8.2/10, and growing business at $10/mo is among cheapest fully-featured paid tiers.
Note: This is a non-affiliate link. We don’t earn commission on MailerLite — our recommendation is based entirely on merit.
Frequently Asked Questions
Is Brevo (Sendinblue) better than MailerLite? MailerLite scores higher in our testing (8.3/10 vs 8.2/10). MailerLite is the better choice for newsletters due to growing business at $10/mo is among cheapest fully-featured paid tiers. However, Brevo (Sendinblue) is a stronger fit if most generous free tier — unlimited contacts, 300 emails/day.
What’s cheaper, Brevo (Sendinblue) or MailerLite? Brevo (Sendinblue) starts at $0 (unlimited contacts, 300 emails/day), while MailerLite starts at $0 (up to 500 subscribers). Brevo (Sendinblue) has a free plan. MailerLite also has a free tier. See the pricing comparison table above for the full plan breakdown.
Does Brevo (Sendinblue) have a free plan? Yes. Brevo (Sendinblue) offers a free tier — Free tier available. This makes it easy to test before committing to a paid plan.
Does MailerLite have a free plan? Yes. MailerLite offers a free tier — Free tier available.
Related Comparisons & Guides
- Brevo (Sendinblue) Full Review
- Brevo (Sendinblue) Pricing 2026
- Brevo (Sendinblue) Alternatives
- Brevo (Sendinblue) vs Kit (ConvertKit)
- Brevo (Sendinblue) vs beehiiv
- Brevo (Sendinblue) vs Mailchimp
- MailerLite Full Review
- MailerLite Pricing
AI Stack Picks writes and verifies long-form AI tool reviews for AI Stack Picks.