Last Updated: February 2026
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Bottom line up front: Copy.ai has transformed from a simple AI copywriting tool into a full go-to-market (GTM) automation platform. If you're looking for a free AI writer in 2026, Copy.ai is no longer the answer — they've dropped the free plan. But if you need AI-powered sales workflows, outbound automation, and marketing content generation in one platform, Copy.ai's Chat plan at $49/month is a strong contender. For pure content writing, however, Jasper remains our top pick.
| Feature | Chat ($49/mo) | Growth ($1,000/mo) | Expansion ($2,000/mo) | Scale ($3,000/mo) |
|---|---|---|---|---|
| Seats | 5 | 75 | 150 | 200 |
| Words in Chat | Unlimited | Unlimited | Unlimited | Unlimited |
| Chat Projects | Unlimited | Unlimited | Unlimited | Unlimited |
| Workflow Credits | — | 20K/mo | 45K/mo | 75K/mo |
| AI Models | GPT-4, Claude, Gemini | All models | All models | All models |
| Workflow Automation | Basic | Advanced | Advanced | Enterprise |
| Integrations | Limited | Full CRM stack | Full CRM stack | Custom |
| Support | Standard | Priority | Priority | Dedicated |
| Guided Onboarding | ❌ | ✅ | ✅ | ✅ |
Copy.ai launched in 2020 as one of the first AI copywriting tools on the market. Back then, it was simple: type in a prompt, get marketing copy out. It offered a generous free plan, tons of templates, and a dead-simple interface. Thousands of marketers and writers fell in love with it.
Fast forward to 2026, and Copy.ai is a fundamentally different product.
The company has pivoted aggressively toward enterprise go-to-market (GTM) automation. Instead of competing head-to-head with Jasper on content creation, Copy.ai has built a platform that automates entire sales and marketing workflows — from lead enrichment to personalized outreach to content generation.
This pivot has been polarizing. Long-time users who loved the simple, affordable copywriting tool feel abandoned. Enterprise teams, on the other hand, have found a powerful automation platform that competitors don't match.
Let's break down what Copy.ai actually offers today.
Let's address the elephant in the room. Copy.ai was famous for its free plan — it was one of the best free AI writing tools available, offering 2,000 words per month at no cost.
As of 2026, Copy.ai no longer offers a free plan.
The company removed the free tier as part of its enterprise pivot. The lowest entry point is now the Chat plan at $49/month ($36/month if billed annually), which includes 5 seats and unlimited words in chat.
This is disappointing for individual writers and small creators who relied on Copy.ai as a free option. If you're looking for a free AI writing tool in 2026, your best options are:
For a more detailed comparison of free and paid options, check our Best AI Writing Tools 2026 roundup.
Copy.ai's chat interface is where most users start. It's similar to ChatGPT but with some marketing-specific advantages:
The chat experience is solid. Response quality is comparable to using the underlying models directly, with the added convenience of project organization and template access.
However, if you're only using Copy.ai for chat-based writing, you're essentially paying $49/month for something ChatGPT Plus offers at $20/month. The value of Copy.ai comes from its workflow automation features.
This is where Copy.ai's enterprise pivot really shows. The workflow automation engine lets you build multi-step processes that combine AI generation with data operations:
Example workflows: - Lead enrichment → Personalized email: Pull lead data from your CRM → enrich with company info → generate personalized outreach email → send via your email platform - Content repurposing: Input a blog post → generate 10 social media posts → create an email newsletter → produce a LinkedIn article — all automatically - Competitive monitoring: Track competitor content → summarize changes → generate response content → alert your team
Workflows use a visual builder with drag-and-drop steps. Each step can include AI generation, data transformation, conditional logic, or external integrations.
The catch: Workflow credits are limited. The Chat plan doesn't include workflow automation at all — you need the Growth plan ($1,000/month) for 20,000 workflow credits per month. This puts advanced automation firmly in enterprise territory.
Copy.ai integrates with a wide range of business tools:
The integration ecosystem is more sales-focused than content-focused. If you're looking for CMS and SEO integrations, Jasper's ecosystem is more mature.
Copy.ai still maintains its library of 90+ copywriting templates, covering:
The templates work well for short-form copy. You input your product/service details, select a tone, and Copy.ai generates multiple variations. The quality is solid for ad copy and social media — comparable to Jasper's template output.
For long-form content (blog posts, articles, whitepapers), the templates are less impressive. Copy.ai generates decent outlines and introductions, but the full article output tends to be thinner and more generic than what Jasper produces. If long-form content is your primary need, Jasper's Canvas editor and brand voice system deliver better results.
Copy.ai offers basic brand voice functionality — you can set tone preferences and provide style guidelines. However, it's not as sophisticated as Jasper's brand voice system:
For teams that need strict brand consistency, this is a notable gap.
Copy.ai's Infobase feature lets you upload company documents, product information, and reference materials. The AI then uses this context when generating content.
This is useful for ensuring accuracy in product descriptions and sales materials. You can upload: - Product spec sheets - Company fact sheets - Competitor comparisons - FAQ documents - Case studies
The Infobase works reasonably well, though it doesn't match the depth of Jasper's brand knowledge system for marketing-specific context.
Best for: Small teams (2-5 people) that primarily need AI chat and basic content generation.
Best for: Mid-size companies running automated GTM workflows across sales and marketing.
Copy.ai's biggest issue is the massive jump from Chat ($49/mo) to Growth ($1,000/mo). There's no middle option for teams that want some workflow automation without committing to enterprise pricing.
If you need more than basic chat but can't justify $1,000/month, you're stuck. This is where competitors like Jasper ($59/month for the Pro plan with Pipelines and Agents) offer significantly better value for growing teams.
✅ Multi-model access — Switching between GPT-4, Claude, and Gemini in one interface is genuinely useful. Different models excel at different tasks.
✅ Workflow automation is powerful — For enterprise teams, the automation engine is best-in-class. No other AI writing tool offers this depth of workflow capability.
✅ Unlimited words — No word count limits on any paid plan. Write as much as you want.
✅ Strong short-form copy — Templates for ads, social posts, and email subject lines produce consistently good results.
✅ 5 seats on the base plan — At $49/month for 5 users, the per-seat cost ($9.80/user) is excellent if you have a small team.
✅ Clean interface — The UI is well-designed and intuitive. New users can start generating content within minutes.
❌ No free plan — The removal of the free tier is a loss for individual creators and the broader community.
❌ Massive pricing jump — Going from $49/mo to $1,000/mo with nothing in between is hard to justify for growing teams.
❌ Weaker long-form content — Jasper and Claude both produce better blog posts and articles. Copy.ai's strength is short-form and automation.
❌ Limited brand voice — The brand voice feature exists but doesn't match Jasper's depth or consistency.
❌ SEO tools are basic — No native SEO integration comparable to Jasper + SurferSEO. If SEO-driven content is your focus, look elsewhere.
❌ Enterprise-focused roadmap — New features are increasingly aimed at large teams. Individual users and small businesses aren't the priority.
❌ Workflow credits are expensive — The per-credit cost on workflow automation makes high-volume use pricey.
| Feature | Copy.ai | Jasper | ChatGPT Plus | Claude Pro |
|---|---|---|---|---|
| Price (starting) | $49/mo | $49/mo | $20/mo | $20/mo |
| Best For | GTM automation | Marketing content | General purpose | Long-form writing |
| Free Plan | ❌ | ❌ (7-day trial) | ✅ (limited) | ✅ (limited) |
| Brand Voice | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐ |
| Short-Form Copy | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
| Long-Form Content | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Workflow Automation | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ | ⭐ |
| SEO Features | ⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐ | ⭐ |
| Team Features | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐ |
| Value | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
vs. Jasper: Jasper is the better pure content creation tool — better brand voice, better long-form output, better SEO integration. Copy.ai wins on workflow automation and GTM functionality. If content is your focus, go Jasper. If sales + marketing automation is your focus, consider Copy.ai. Read our full Jasper vs Copy.ai comparison.
vs. ChatGPT Plus: ChatGPT is cheaper, more versatile, and has a free tier. Copy.ai's advantage is the structured workspace and workflow automation. For individual writing, ChatGPT is the better value.
vs. Claude Pro: Claude produces the best long-form content of any AI tool. It's cheaper than Copy.ai and better at writing. Copy.ai's advantage is purely in automation and team workflows.
Don't try to make Copy.ai your primary long-form content tool. Use it for short-form copy, sales outreach, and workflow automation. Use Jasper or Claude for blog posts and articles.
Upload your product information, competitor data, and company details into the Infobase before generating content. The more context Copy.ai has, the better the output.
Different AI models have different strengths. In our testing: - GPT-4 — Best for structured marketing copy and ad variations - Claude — Best for natural-sounding email sequences and longer content - Gemini — Best for research-heavy content with current information
If you generate the same type of content regularly, create custom templates with your specific inputs and formatting preferences. This compounds your time savings.
At $36/month (billed annually), the Chat plan is more reasonably priced. If you're committing to Copy.ai, the annual discount is worth taking.
No. As of 2026, Copy.ai no longer offers a free plan. The lowest-cost option is the Chat plan at $49/month ($36/month billed annually). If you need a free AI writing tool, consider ChatGPT Free or Claude Free.
It's adequate but not the best. Copy.ai generates decent blog outlines and introductions, but full blog posts tend to be surface-level. For blog-focused content creation, Jasper or Claude are better choices.
Copy.ai focuses on GTM automation and sales workflows. Jasper focuses on marketing content creation. For content writing, Jasper is better. For sales + marketing automation, Copy.ai has the edge. See our detailed Jasper vs Copy.ai comparison.
Not entirely. Copy.ai is excellent at generating first drafts and variations for short-form copy. But strategic thinking, brand storytelling, and nuanced messaging still require human expertise. Use Copy.ai to accelerate your copywriter, not replace them.
Yes. Copy.ai offers SOC 2 compliance, SSO integration, and data privacy controls on enterprise plans. The company has invested significantly in security to meet enterprise requirements, as evidenced by their adoption by Fortune 500 companies.
Copy.ai doesn't currently offer a free trial in the traditional sense, though they may offer demos for enterprise plans. Check the Copy.ai website for current trial availability.
| Category | Score |
|---|---|
| Content Quality (Short-Form) | 8.5/10 |
| Content Quality (Long-Form) | 7/10 |
| Ease of Use | 9/10 |
| Workflow Automation | 9.5/10 |
| Brand Voice | 7/10 |
| SEO Features | 6/10 |
| Value for Money | 7/10 |
| Overall | ⭐ 8.0/10 |
Copy.ai in 2026 is a different product than the beloved free copywriting tool of 2021. The enterprise pivot has made it a powerful GTM automation platform, but it's left individual creators and small teams behind.
If you're an enterprise team looking for AI-powered sales and marketing automation, Copy.ai deserves serious consideration. If you're a content creator, blogger, or small marketing team looking for an AI writing assistant, Jasper is the better fit.
The death of the free plan is genuinely disappointing, but it reflects the broader trend of AI writing tools moving upmarket. For free AI writing, ChatGPT and Claude remain your best options.