Fathom Analytics Pricing 2026: Every Plan Explained

Fathom Analytics positions itself as one of the more accessible options in the web analytics and data tools space — though it requires a paid subscription. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

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Fathom Analytics Plans at a Glance

No Free Plan

Fathom Analytics does not offer a permanent free plan in 2026. The lowest-cost entry point is the 100K pageviews/mo plan.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Fathom Analytics review or the Fathom Analytics alternatives page.

Monthly vs Annual Billing

Fathom Analytics offers discounted annual billing. Based on our review of their pricing page:

• 100K pageviews/mo: $15/mo ($15/mo annually)
• 200K pageviews/mo: $25/mo ($25/mo annually)
• 500K pageviews/mo: $50/mo ($50/mo annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Fathom Analytics long-term, the annual plan is the better deal.

Is Fathom Analytics Worth the Price?

Based on our hands-on testing, Fathom Analytics earns 4.6/10 stars.

Where it delivers real value:

• ✅ No cookies, no consent banners needed
• ✅ Unlimited websites included
• ✅ Refreshingly simple UI
• ✅ Never discounts (stable pricing)

Where pricing might not be justified:

• ❌ No free plan
• ❌ Very simple - no funnel or user journey analysis
• ❌ Less data depth than GA4

Our verdict: If you’re privacy-focused website owners who want simple, cookieless analytics without gdpr consent banners, Fathom Analytics is worth every dollar. No free plan.

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Fathom Analytics vs Competitors on Price

How does Fathom Analytics stack up on price?

For detailed breakdowns: Mixpanel Pricing, Google Analytics 4 Pricing

Best Value Recommendation

Given the pricing, we recommend starting with the 100K pageviews/mo plan: $15/mo ($15/mo annually). It covers the core use cases without committing to a higher tier until you know it fits your workflow.

Frequently Asked Questions

Does Fathom Analytics have a free plan? No, Fathom Analytics does not currently offer a permanent free plan. The lowest-cost option is the 100K pageviews/mo plan at $15/mo ($15/mo annually).

What is the cheapest Fathom Analytics plan? The most affordable paid option is the 100K pageviews/mo plan: $15/mo ($15/mo annually).

Is Fathom Analytics worth the price? Based on our hands-on testing, Fathom Analytics earns a 4.6/10 rating. It’s worth the investment if privacy-focused website owners who want simple, cookieless analytics without gdpr consent banners. The main value drivers are: No cookies, no consent banners needed; Unlimited websites included. See our full value analysis in the “Is Fathom Analytics Worth It?” section above.

Does Fathom Analytics offer annual discounts? Yes, Fathom Analytics offers savings when billed annually. $15/mo ($15/mo annually).

Related Analytics Tools Pages

• Fathom Analytics Full Review
• Fathom Analytics Alternatives
• Mixpanel vs Fathom Analytics
• Google Analytics 4 vs Fathom Analytics
• Amplitude vs Fathom Analytics
• Best Analytics Tools for Marketers