FullStory Pricing 2026: Every Plan Explained

FullStory isn’t the cheapest web analytics and data tools option — and it doesn’t pretend to be. But for the right user, it’s one of the best-value tools available. Here’s a complete breakdown of what each plan costs, what’s included, and whether the premium is worth it for your workflow.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

Try FullStory →

FullStory Plans at a Glance

Free Plan Details

FullStory includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our FullStory review or the FullStory alternatives page.

Monthly vs Annual Billing

FullStory offers discounted annual billing. Based on our review of their pricing page:

• Free (30K sessions/mo): $0/mo ($0 annually)
• Business: Custom/mo (Custom annually)
• Advanced: Custom/mo (Custom annually)
• Enterprise: Custom/mo (Custom annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to FullStory long-term, the annual plan is the better deal.

Is FullStory Worth the Price?

Based on our hands-on testing, FullStory earns 4.4/10 stars.

Where it delivers real value:

• ✅ Industry-leading session replay quality
• ✅ Fullcapture™ captures all interactions automatically
• ✅ Strong privacy controls (GDPR/CCPA compliant)
• ✅ 30K sessions/mo free to start

Where pricing might not be justified:

• ❌ Enterprise pricing without transparency
• ❌ Can be expensive for high-traffic sites
• ❌ Data volume can be overwhelming without clear questions

Our verdict: If you’re enterprise product teams who need deep session replay and behavioral data to optimize digital experiences, FullStory is worth every dollar. Enterprise pricing without transparency.

Try FullStory →

FullStory vs Competitors on Price

How does FullStory stack up on price?

For detailed breakdowns: Mixpanel Pricing, Google Analytics 4 Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating FullStory for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does FullStory have a free plan? Yes, FullStory offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest FullStory plan? The most affordable paid option is the Free (30K sessions/mo) plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.

Is FullStory worth the price? Based on our hands-on testing, FullStory earns a 4.4/10 rating. It’s worth the investment if enterprise product teams who need deep session replay and behavioral data to optimize digital experiences. The main value drivers are: Industry-leading session replay quality; Fullcapture™ captures all interactions automatically. See our full value analysis in the “Is FullStory Worth It?” section above.

Does FullStory offer annual discounts? Yes, FullStory offers savings when billed annually. $0/mo ($0 annually).

Related Analytics Tools Pages

• FullStory Full Review
• FullStory Alternatives
• Mixpanel vs FullStory
• Google Analytics 4 vs FullStory
• Amplitude vs FullStory
• Best Analytics Tools for Marketers