Loom Pricing 2026: Every Plan Explained

Loom positions itself as one of the more accessible options in the AI video creation and editing tools space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

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Loom Plans at a Glance

Free Plan Details

Loom includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Loom review or the Loom alternatives page.

Monthly vs Annual Billing

Loom offers discounted annual billing. Based on our review of their pricing page:

• Starter (Free): $0/mo ($0 annually)
• Business: $18/mo ($12.50 annually)
• Business + AI: $24/mo ($16 annually)
• Enterprise: Custom/mo (Custom annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Loom long-term, the annual plan is the better deal.

Is Loom Worth the Price?

Based on our hands-on testing, Loom earns 8.7/10 stars.

Where it delivers real value:

• ✅ Industry-leading async video communication tool — used by millions of teams
• ✅ AI features at $24/mo (Business+AI) genuinely reduce post-recording editing time
• ✅ Unlimited videos with unlimited recording length on Business plans

Where pricing might not be justified:

• ❌ Free plan caps at 25 videos and 5 minutes per recording
• ❌ Business plan at $18/user/mo can get expensive for large teams
• ❌ Not suitable for polished video production — primarily an async communication tool

Our verdict: If you’re remote teams and customer-facing roles that communicate internally and externally with async video, Loom is worth every dollar. Free plan caps at 25 videos and 5 minutes per recording.

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Loom vs Competitors on Price

How does Loom stack up on price?

For detailed breakdowns: Runway Pricing, Synthesia Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating Loom for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does Loom have a free plan? Yes, Loom offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest Loom plan? The most affordable paid option is the Starter (Free) plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.

Is Loom worth the price? Based on our hands-on testing, Loom earns a 8.7/10 rating. It’s worth the investment if remote teams and customer-facing roles that communicate internally and externally with async video. The main value drivers are: Industry-leading async video communication tool — used by millions of teams; AI features at $24/mo (Business+AI) genuinely reduce post-recording editing time. See our full value analysis in the “Is Loom Worth It?” section above.

Does Loom offer annual discounts? Yes, Loom offers savings when billed annually. $0/mo ($0 annually).

Related AI Video Tools Pages

• Loom Full Review
• Loom Alternatives
• Runway vs Loom
• Synthesia vs Loom
• Descript vs Loom
• Best AI Video Tools for Content creators