MailerLite vs AWeber (2026): Which Email Marketing Tool Is Actually Better?

MailerLite and AWeber both claim to be the best email marketing and newsletter platforms — but they take completely different approaches to the problem. MailerLite prioritizes its core workflow, while AWeber is built around a different approach. Here’s what that means for you in practice.

Bottom line up front: MailerLite is our pick for newsletters — read on for why, and where AWeber wins instead.

Quick Verdict

About MailerLite

MailerLite is a email marketing and newsletter platforms tool known for its capabilities. It’s designed for Small businesses and bloggers who want clean, affordable email marketing with solid landing pages and has built a strong reputation for growing business at $10/mo is among cheapest fully-featured paid tiers.

Key features:

What makes it stand out: Growing Business at $10/mo is among cheapest fully-featured paid tiers. EU data storage and ISO 27001 certification for GDPR compliance

Where it falls short: Automation templates limited on paid plans. Email template library not as polished as Mailchimp

Try MailerLite →

About AWeber

AWeber takes a different approach to email marketing and newsletter platforms. It’s built around its core strengths and is particularly well-suited for Small businesses and bloggers who value deliverability heritage and simplicity over advanced features.

Key features:

What makes it stand out: 26+ years in business — rock-solid deliverability reputation. Free plan allows unlimited subscribers on basic features

Where it falls short: UI is dated compared to MailerLite and ActiveCampaign. Free plan limited to 3 automations and 3 landing pages

Try AWeber →

Feature-by-Feature Comparison

The feature gap between these tools reflects their different design philosophies. MailerLite prioritizes breadth, while AWeber goes deeper on specific use cases.

For a full look at MailerLite’s capabilities, see our MailerLite review. For AWeber, read the AWeber review.

Pricing Comparison

Important pricing notes:

• All prices verified as of 2026-03-28. Check official pages before purchasing.
• MailerLite has a free plan — see full MailerLite pricing breakdown for limits.
• AWeber has a free plan — see AWeber pricing details.

Pros and Cons

MailerLite Pros and Cons

Pros:

• ✅ Growing Business at $10/mo is among cheapest fully-featured paid tiers
• ✅ EU data storage and ISO 27001 certification for GDPR compliance
• ✅ 24/7 live chat support on paid plans

Cons:

• ❌ Automation templates limited on paid plans
• ❌ Email template library not as polished as Mailchimp
• ❌ No built-in CRM or lead scoring

AWeber Pros and Cons

Pros:

• ✅ 26+ years in business — rock-solid deliverability reputation
• ✅ Free plan allows unlimited subscribers on basic features
• ✅ AMP for Email support enables interactive elements inside messages

Cons:

• ❌ UI is dated compared to MailerLite and ActiveCampaign
• ❌ Free plan limited to 3 automations and 3 landing pages
• ❌ Unlimited plan at $899/mo is expensive for unlimited subscribers

Which One Should You Choose?

The right answer depends on what you’re actually trying to accomplish:

Best for newsletters: MailerLite — Growing Business at $10/mo is among cheapest fully-featured paid tiers

Best for ecommerce: AWeber — 26+ years in business — rock-solid deliverability reputation

Best for creators: MailerLite — EU data storage and ISO 27001 certification for GDPR compliance

If you’re still on the fence: MailerLite is the safer default. It scores 8.3/10 in our testing versus AWeber’s 7.5/10, and growing business at $10/mo is among cheapest fully-featured paid tiers.

Try MailerLite Free →

Note: This is a non-affiliate link. We don’t earn commission on MailerLite — our recommendation is based entirely on merit.

Frequently Asked Questions

Is MailerLite better than AWeber? MailerLite scores higher in our testing (8.3/10 vs 7.5/10). MailerLite is the better choice for newsletters due to growing business at $10/mo is among cheapest fully-featured paid tiers. However, AWeber is a stronger fit if 26+ years in business — rock-solid deliverability reputation.

What’s cheaper, MailerLite or AWeber? MailerLite starts at $0 (up to 500 subscribers), while AWeber starts at $0 (up to 500 subscribers). MailerLite has a free plan. AWeber also has a free tier. See the pricing comparison table above for the full plan breakdown.

Does MailerLite have a free plan? Yes. MailerLite offers a free tier — Free tier available. This makes it easy to test before committing to a paid plan.

Does AWeber have a free plan? Yes. AWeber offers a free tier — Free tier available.

Related Comparisons & Guides

• MailerLite Full Review
• MailerLite Pricing 2026
• MailerLite Alternatives
• MailerLite vs Kit (ConvertKit)
• MailerLite vs beehiiv
• MailerLite vs Mailchimp
• AWeber Full Review
• AWeber Pricing