Matomo Pricing 2026: Every Plan Explained

Matomo positions itself as one of the more accessible options in the web analytics and data tools space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

Try Matomo →

Matomo Plans at a Glance

Free Plan Details

Matomo includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Matomo review or the Matomo alternatives page.

Monthly vs Annual Billing

Matomo offers discounted annual billing. Based on our review of their pricing page:

• On-premise (self-hosted): $0/mo ($0 annually)
• Cloud Business: $29/mo ($29/mo annually)
• Cloud Enterprise: Custom/mo (Custom annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Matomo long-term, the annual plan is the better deal.

Is Matomo Worth the Price?

Based on our hands-on testing, Matomo earns 4.3/10 stars.

Where it delivers real value:

• ✅ Full data ownership with self-hosting
• ✅ No data sampling (unlike Google Analytics)
• ✅ GDPR compliant by design
• ✅ Google Analytics importer for migration

Where pricing might not be justified:

• ❌ Self-hosting requires technical setup and maintenance
• ❌ Cloud plan UI less polished than GA4
• ❌ Heatmaps and recordings are add-ons on lower cloud tiers

Our verdict: If you’re privacy-conscious businesses and eu companies that need gdpr-compliant analytics with full data ownership, Matomo is worth every dollar. Self-hosting requires technical setup and maintenance.

Try Matomo →

Matomo vs Competitors on Price

How does Matomo stack up on price?

For detailed breakdowns: Mixpanel Pricing, Google Analytics 4 Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating Matomo for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does Matomo have a free plan? Yes, Matomo offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest Matomo plan? The most affordable paid option is the On-premise (self-hosted) plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.

Is Matomo worth the price? Based on our hands-on testing, Matomo earns a 4.3/10 rating. It’s worth the investment if privacy-conscious businesses and eu companies that need gdpr-compliant analytics with full data ownership. The main value drivers are: Full data ownership with self-hosting; No data sampling (unlike Google Analytics). See our full value analysis in the “Is Matomo Worth It?” section above.

Does Matomo offer annual discounts? Yes, Matomo offers savings when billed annually. $0/mo ($0 annually).

Related Analytics Tools Pages

• Matomo Full Review
• Matomo Alternatives
• Mixpanel vs Matomo
• Google Analytics 4 vs Matomo
• Amplitude vs Matomo
• Best Analytics Tools for Marketers