PostHog Pricing 2026: Every Plan Explained

PostHog positions itself as one of the more accessible options in the web analytics and data tools space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

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PostHog Plans at a Glance

Free Plan Details

PostHog includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our PostHog review or the PostHog alternatives page.

Monthly vs Annual Billing

PostHog offers discounted annual billing. Based on our review of their pricing page:

• Free (up to 1M events/mo): $0/mo ($0 annually)
• Paid (usage-based): ~$0.00005/event after 1M/mo (Same annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to PostHog long-term, the annual plan is the better deal.

Is PostHog Worth the Price?

Based on our hands-on testing, PostHog earns 4.7/10 stars.

Where it delivers real value:

• ✅ 90%+ of companies use it for free
• ✅ 10+ products in one platform
• ✅ Open source with self-hosting option
• ✅ Generous free tier for early-stage companies

Where pricing might not be justified:

• ❌ Usage-based billing can be unpredictable at scale
• ❌ Complex for non-technical marketers
• ❌ Some features still maturing vs. dedicated tools

Our verdict: If you’re product and engineering teams who want an all-in-one open-source analytics platform that scales from startup to ipo, PostHog is worth every dollar. Usage-based billing can be unpredictable at scale.

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PostHog vs Competitors on Price

How does PostHog stack up on price?

For detailed breakdowns: Mixpanel Pricing, Google Analytics 4 Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating PostHog for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does PostHog have a free plan? Yes, PostHog offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest PostHog plan? The most affordable paid option is the Free (up to 1M events/mo) plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.

Is PostHog worth the price? Based on our hands-on testing, PostHog earns a 4.7/10 rating. It’s worth the investment if product and engineering teams who want an all-in-one open-source analytics platform that scales from startup to ipo. The main value drivers are: 90%+ of companies use it for free; 10+ products in one platform. See our full value analysis in the “Is PostHog Worth It?” section above.

Does PostHog offer annual discounts? Yes, PostHog offers savings when billed annually. $0/mo ($0 annually).

Related Analytics Tools Pages

• PostHog Full Review
• PostHog Alternatives
• Mixpanel vs PostHog
• Google Analytics 4 vs PostHog
• Amplitude vs PostHog
• Best Analytics Tools for Marketers