PostHog Pricing 2026: Every Plan Explained (Is It Worth It?)
PostHog pricing: Free plan available. Free tier available.
PostHog offers a solid free tier plus 90%+ of companies use it for free for product and engineering teams who want an all-in-one open-source analytics platform that scales from startup to ipo. Usage-based billing can be unpredictable at scale.
- +90%+ of companies use it for free
- +10+ products in one platform
- +Open source with self-hosting option
- +Generous free tier for early-stage companies
- −Usage-based billing can be unpredictable at scale
- −Complex for non-technical marketers
- −Some features still maturing vs. dedicated tools
PostHog Pricing 2026: Every Plan Explained
PostHog positions itself as one of the more accessible options in the web analytics and data tools space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.
Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}
PostHog Plans at a Glance
| Plan | Details |
|---|---|
| Free | Free tier available |
| Free (up to 1M events/mo) | $0/mo ($0 annually) |
| Paid (usage-based) | ~$0.00005/event after 1M/mo (Same annually) |
Free Plan Details
PostHog includes a free tier — Free tier available. The free plan is a genuine starting point.
What’s Included in Each Plan?
For a deeper look at how these features stack up against alternatives, see our PostHog review or the PostHog alternatives page.
Monthly vs Annual Billing
PostHog offers discounted annual billing. Based on our review of their pricing page:
- Free (up to 1M events/mo): $0/mo ($0 annually)
- Paid (usage-based): ~$0.00005/event after 1M/mo (Same annually)
Annual billing typically saves 15–25% compared to monthly. If you’re committed to PostHog long-term, the annual plan is the better deal.
Is PostHog Worth the Price?
Based on our hands-on testing, PostHog earns 4.7/10 stars.
Where it delivers real value:
- ✅ 90%+ of companies use it for free
- ✅ 10+ products in one platform
- ✅ Open source with self-hosting option
- ✅ Generous free tier for early-stage companies
Where pricing might not be justified:
- ❌ Usage-based billing can be unpredictable at scale
- ❌ Complex for non-technical marketers
- ❌ Some features still maturing vs. dedicated tools
Our verdict: If you’re product and engineering teams who want an all-in-one open-source analytics platform that scales from startup to ipo, PostHog is worth every dollar. Usage-based billing can be unpredictable at scale.
PostHog vs Competitors on Price
How does PostHog stack up on price?
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| PostHog | ✅ | $0 (usage-based) | 4.7/10 |
| Mixpanel | ✅ | $0 (1M monthly events) | 8.6/10 |
| Google Analytics 4 | ✅ | $0 | 8.5/10 |
| Amplitude | ✅ | $0 (Starter) | 8.5/10 |
For detailed breakdowns: Mixpanel Pricing, Google Analytics 4 Pricing
Best Value Recommendation
Start with the free plan if you’re evaluating PostHog for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.
Frequently Asked Questions
Does PostHog have a free plan? Yes, PostHog offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.
What is the cheapest PostHog plan? The most affordable paid option is the Free (up to 1M events/mo) plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.
Is PostHog worth the price? Based on our hands-on testing, PostHog earns a 4.7/10 rating. It’s worth the investment if product and engineering teams who want an all-in-one open-source analytics platform that scales from startup to ipo. The main value drivers are: 90%+ of companies use it for free; 10+ products in one platform. See our full value analysis in the “Is PostHog Worth It?” section above.
Does PostHog offer annual discounts? Yes, PostHog offers savings when billed annually. $0/mo ($0 annually).
Related Analytics Tools Pages
- PostHog Full Review
- PostHog Alternatives
- Mixpanel vs PostHog
- Google Analytics 4 vs PostHog
- Amplitude vs PostHog
- Best Analytics Tools for Marketers
AI Stack Picks writes and verifies long-form AI tool reviews for AI Stack Picks.