Semrush Pricing 2026: Every Plan Explained

Semrush changed both its plan names and headline pricing in 2026. The cheapest plan is now SEO at $139/month or $117.33/month billed annually, and the top self-serve tier reaches $549/month. This guide gives you the current numbers, what each plan includes, and who should actually pay for Semrush.

Prices last verified: 2026-05-19 | Source{target=“_blank” rel=“noopener”}

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Semrush Plans at a Glance

Plan	Best for	Monthly price	Annual price equivalent
SEO	Beginners and individual projects	$139/mo	$117.33/mo billed annually
Starter	Teams starting SEO and AI visibility work	$199/mo	$165.17/mo billed annually
Pro+	Growing brands scaling SEO and AI search	$299/mo	$248.17/mo billed annually
Advanced	Teams needing API, automation, and higher limits	$549/mo	$455.67/mo billed annually

Is There a Free Plan?

Semrush’s current pricing page pushes a 7-day free trial. It does not foreground a permanent free plan on the main purchase flow, so budget buyers should think of Semrush as a paid product with a short evaluation window.

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What’s Included in Each Plan?

SEO — $139/mo or $117.33/mo billed annually

This entry tier is built for beginners and solo projects. Semrush says it includes:

• 5 websites to monitor
• 500 keywords to track daily
• Basic keyword research and competitor analysis
• Position Tracking
• Site Audit
• AI search performance tracking
• AI sentiment monitoring
• AI visibility reports for any domain
• Custom prompt monitoring

Starter — $199/mo or $165.17/mo billed annually

Starter is where Semrush begins positioning itself for teams doing both traditional SEO and AI search visibility.

• 5 websites to monitor
• 500 keywords to track daily
• Keyword research and optimization tools
• Competitor insight tools
• MCP access
• 50 prompts to track daily
• 1 domain for AI brand performance
• 300 AI visibility reports per day
• AI-ready Site Audit

Pro+ — $299/mo or $248.17/mo billed annually

Pro+ is the real growth tier for brands pushing beyond basic tracking.

• Everything in Starter
• 15 websites to monitor
• 1,500 keywords to track daily
• Historical SEO data
• Content optimization
• Keyword cannibalization analysis
• Multi-location and device tracking
• 100 prompts to track daily

Advanced — $549/mo or $455.67/mo billed annually

Advanced is for bigger teams that need API and higher operational limits.

• Everything in Pro+
• 40 websites to monitor
• 5,000 keywords to track daily
• SEO share of voice
• API data integration
• 200 prompts to track daily

For a deeper look at how these features stack up against alternatives, see our Semrush review or the Semrush alternatives page.

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Content teams comparing plans should also read our Semrush SEO Writing Assistant review because that workflow can change whether SEO, Starter, or Pro+ is the right fit.

Monthly vs Annual Billing

Semrush currently says annual billing saves up to 17%. Here is the current monthly-vs-annual math from the pricing page:

• SEO: $139/mo or $117.33/mo billed annually
• Starter: $199/mo or $165.17/mo billed annually
• Pro+: $299/mo or $248.17/mo billed annually
• Advanced: $549/mo or $455.67/mo billed annually

If you know you will use Semrush for a full year, annual billing produces meaningful savings. If you are still validating fit, take the 7-day trial first because Semrush’s starting monthly price is now high enough that a wrong plan choice is expensive.

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Is Semrush Worth the Price?

Based on our hands-on testing, Semrush still earns 9/10 stars.

Where it delivers real value:

• ✅ One platform now combines classic SEO tooling with AI visibility tracking
• ✅ Even the entry tier includes Site Audit, Position Tracking, and monitored websites
• ✅ Higher tiers add the kinds of limits, cannibalization analysis, and API access that serious operators actually use

Where pricing might not be justified:

• ❌ $139/month is a high starting point for solo bloggers
• ❌ The more useful AI visibility and scaling features show up on costlier tiers
• ❌ Add-ons like extra users, report packs, and lead generation increase total spend

Our verdict: Semrush is worth it if you are running SEO as a revenue function and want one system for search plus AI search visibility. If you only need light keyword research, rank tracking, or a cheaper content workflow, Semrush is probably overkill.

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Semrush vs Competitors on Price

How does Semrush stack up on price?

Tool	Free Plan	Starting Price	Rating
Semrush	Trial	$139/month	9/10
Ahrefs	✅	$29/month (Starter)	9.1/10
Screaming Frog	✅	€245/year (~$265/year)	9/10
Surfer SEO	❌	$64/month (annual)	8.6/10

For detailed breakdowns: Ahrefs Pricing, Screaming Frog Pricing

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Best Value Recommendation

Start with the 7-day free trial, then choose based on actual workload:

• Pick SEO if you are a solo operator who mainly needs audits, rank tracking, and basic research.
• Pick Starter if you want Semrush’s newer AI visibility features without jumping straight to enterprise-level cost.
• Pick Pro+ if you actively manage multiple sites, more keywords, and need historical data plus cannibalization analysis.

For most small businesses, Starter is the tipping point where Semrush starts to justify its price—if you will use both the SEO and AI visibility layers.

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Frequently Asked Questions

Does Semrush have a free plan? Semrush’s main pricing page currently emphasizes a 7-day free trial, not a prominently marketed permanent free plan.

What is the cheapest Semrush plan? The cheapest current plan is SEO at $139/month or $117.33/month billed annually.

Is Semrush worth the price? Yes if SEO and AI visibility are both revenue-critical for you. No if you mainly want cheap rank tracking or occasional keyword research.

Does Semrush offer annual discounts? Yes. Semrush says annual billing saves up to 17%, depending on the tier.

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Related SEO Tools Pages

• Semrush Full Review
• Semrush Alternatives
• Ahrefs vs Semrush
• Screaming Frog vs Semrush
• Surfer SEO vs Semrush
• Best SEO Tools for Agencies

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