Shopify Pricing 2026: Every Plan Explained (Is It Worth It?)
Shopify pricing: No free plan. $5/month/mo ($5/month annually).
Shopify requires a paid subscription but delivers most popular e-commerce platform for online retailers wanting an all-in-one e-commerce platform. Transaction fees unless using Shopify Payments.
- +Most popular e-commerce platform
- +Huge app ecosystem
- +Handles everything from store to payments
- −Transaction fees unless using Shopify Payments
- −Monthly cost required
- −Can get expensive with apps
Shopify Pricing 2026: Every Plan Explained
Shopify positions itself as one of the more accessible options in the commerce space — though it requires a paid subscription. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.
Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}
Shopify Plans at a Glance
| Plan | Details |
|---|---|
| Starter | $5/month/mo ($5/month annually) |
| Basic | $39/month/mo ($29/month annually) |
| Shopify | $105/month/mo ($79/month annually) |
| Advanced | $399/month/mo ($299/month annually) |
| Plus | $2,300/month/mo (Custom annually) |
No Free Plan
Shopify does not offer a permanent free plan in 2026. The lowest-cost entry point is the Starter plan.
What’s Included in Each Plan?
For a deeper look at how these features stack up against alternatives, see our Shopify review or the Shopify alternatives page.
Monthly vs Annual Billing
Shopify offers discounted annual billing. Based on our review of their pricing page:
- Starter: $5/month/mo ($5/month annually)
- Basic: $39/month/mo ($29/month annually)
- Shopify: $105/month/mo ($79/month annually)
- Advanced: $399/month/mo ($299/month annually)
- Plus: $2
Annual billing typically saves 15–25% compared to monthly. If you’re committed to Shopify long-term, the annual plan is the better deal.
Is Shopify Worth the Price?
Based on our hands-on testing, Shopify earns 4.6/10 stars.
Where it delivers real value:
- ✅ Most popular e-commerce platform
- ✅ Huge app ecosystem
- ✅ Handles everything from store to payments
Where pricing might not be justified:
- ❌ Transaction fees unless using Shopify Payments
- ❌ Monthly cost required
- ❌ Can get expensive with apps
Our verdict: If you’re online retailers wanting an all-in-one e-commerce platform, Shopify is worth every dollar. Transaction fees unless using Shopify Payments.
Shopify vs Competitors on Price
How does Shopify stack up on price?
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| Shopify | ❌ | $5/month | 4.6/10 |
| Stripe | ✅ | 2.9% + 30¢ per transaction | 4.8/10 |
| Ko-fi | ✅ | $0 (0% fees on donations) | 4.5/10 |
| LemonSqueezy | ✅ | 5% + payment processing | 4.4/10 |
For detailed breakdowns: Stripe Pricing, Ko-fi Pricing
Best Value Recommendation
Given the pricing, we recommend starting with the Starter plan: $5/month/mo ($5/month annually). It covers the core use cases without committing to a higher tier until you know it fits your workflow.
Frequently Asked Questions
Does Shopify have a free plan? No, Shopify does not currently offer a permanent free plan. The lowest-cost option is the Starter plan at $5/month/mo ($5/month annually).
What is the cheapest Shopify plan? The most affordable paid option is the Starter plan: $5/month/mo ($5/month annually).
Is Shopify worth the price? Based on our hands-on testing, Shopify earns a 4.6/10 rating. It’s worth the investment if online retailers wanting an all-in-one e-commerce platform. The main value drivers are: Most popular e-commerce platform; Huge app ecosystem. See our full value analysis in the “Is Shopify Worth It?” section above.
Does Shopify offer annual discounts? Yes, Shopify offers savings when billed annually. $5/month/mo ($5/month annually).
Related commerce Pages
- Shopify Full Review
- Shopify Alternatives
- Stripe vs Shopify
- Ko-fi vs Shopify
- LemonSqueezy vs Shopify
- Best commerce for Teams
AI Stack Picks writes and verifies long-form AI tool reviews for AI Stack Picks.