Umami Pricing 2026: Every Plan Explained (Is It Worth It?)
Umami pricing: Free plan available. Free tier available.
Umami offers a solid free tier plus open source and free to self-host for developers and technical founders who want a free, open-source, self-hosted alternative to google analytics. Self-hosting requires technical knowledge.
- +Open source and free to self-host
- +Extremely simple to set up and use
- +Cookie-free and privacy compliant
- +No data sampling or limits on self-hosted version
- −Self-hosting requires technical knowledge
- −Fewer features than enterprise analytics tools
- −Cloud Pro features limited at $9/mo
Umami Pricing 2026: Every Plan Explained
Umami positions itself as one of the more accessible options in the web analytics and data tools space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.
Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}
Umami Plans at a Glance
| Plan | Details |
|---|---|
| Free | Free tier available |
| Free (self-hosted) | $0/mo ($0 annually) |
| Cloud Free (10K events/mo) | $0/mo ($0 annually) |
| Cloud Pro | $9/mo ($9/mo annually) |
Free Plan Details
Umami includes a free tier — Free tier available. The free plan is a genuine starting point.
What’s Included in Each Plan?
For a deeper look at how these features stack up against alternatives, see our Umami review or the Umami alternatives page.
Monthly vs Annual Billing
Umami offers discounted annual billing. Based on our review of their pricing page:
- Free (self-hosted): $0/mo ($0 annually)
- Cloud Free (10K events/mo): $0/mo ($0 annually)
- Cloud Pro: $9/mo ($9/mo annually)
Annual billing typically saves 15–25% compared to monthly. If you’re committed to Umami long-term, the annual plan is the better deal.
Is Umami Worth the Price?
Based on our hands-on testing, Umami earns 4.4/10 stars.
Where it delivers real value:
- ✅ Open source and free to self-host
- ✅ Extremely simple to set up and use
- ✅ Cookie-free and privacy compliant
- ✅ No data sampling or limits on self-hosted version
Where pricing might not be justified:
- ❌ Self-hosting requires technical knowledge
- ❌ Fewer features than enterprise analytics tools
- ❌ Cloud Pro features limited at $9/mo
Our verdict: If you’re developers and technical founders who want a free, open-source, self-hosted alternative to google analytics, Umami is worth every dollar. Self-hosting requires technical knowledge.
Umami vs Competitors on Price
How does Umami stack up on price?
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| Umami | ✅ | $0 (self-hosted) | 4.4/10 |
| Mixpanel | ✅ | $0 (1M monthly events) | 8.6/10 |
| Google Analytics 4 | ✅ | $0 | 8.5/10 |
| Amplitude | ✅ | $0 (Starter) | 8.5/10 |
For detailed breakdowns: Mixpanel Pricing, Google Analytics 4 Pricing
Best Value Recommendation
Start with the free plan if you’re evaluating Umami for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.
Frequently Asked Questions
Does Umami have a free plan? Yes, Umami offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.
What is the cheapest Umami plan? The most affordable paid option is the Free (self-hosted) plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.
Is Umami worth the price? Based on our hands-on testing, Umami earns a 4.4/10 rating. It’s worth the investment if developers and technical founders who want a free, open-source, self-hosted alternative to google analytics. The main value drivers are: Open source and free to self-host; Extremely simple to set up and use. See our full value analysis in the “Is Umami Worth It?” section above.
Does Umami offer annual discounts? Yes, Umami offers savings when billed annually. $0/mo ($0 annually).
Related Analytics Tools Pages
- Umami Full Review
- Umami Alternatives
- Mixpanel vs Umami
- Google Analytics 4 vs Umami
- Amplitude vs Umami
- Best Analytics Tools for Marketers
AI Stack Picks writes and verifies long-form AI tool reviews for AI Stack Picks.