Google Analytics Pricing 2026: Plans, Costs & Is It Worth It?
Complete Google Analytics pricing breakdown for 2026. Current plans, free tier details, and whether it's worth the cost.
💰 Quick Answer
Google Analytics costs GA4: Free. Analytics 360: from $50,000/year (enterprise). A free tier is available.
What You Get
- Website and app traffic analytics
- Event-based data model (GA4)
- Conversion tracking and attribution
- Audience insights and demographics
- Integration with Google Ads and Search Console
Pros & Cons
Pros
- Free and comprehensive for most businesses
- Deep Google ecosystem integration
- Industry-standard web analytics
Cons
- GA4 has steep learning curve vs Universal Analytics
- Data sampling on free tier for large sites
- Limited real-time reporting capabilities
Our Verdict: 8/10
At GA4: Free. Analytics 360: from $50,000/year (enterprise), Google Analytics delivers solid value for what you get.
Affiliate Disclosure: Some links on this page are affiliate links. We may earn a commission at no extra cost to you. Pricing verified 2026-04-01.