Mailchimp Pricing 2026: Plans, Costs & Is It Worth It?
Complete Mailchimp pricing breakdown for 2026. Current plans, free tier details, and whether it's worth the cost.
💰 Quick Answer
Mailchimp costs Free: up to 250 contacts. Essentials: from $13/mo. Standard: from $20/mo. Premium: from $350/mo. A free tier is available.
What You Get
- Email campaign builder with templates
- Marketing automation workflows
- Audience segmentation and analytics
- Landing pages and signup forms
- Generative AI for content and subject lines
Pros & Cons
Pros
- Most recognized email marketing brand
- Easy drag-and-drop email builder
- Massive integration ecosystem
Cons
- Free plan now limited to only 250 contacts
- Gets expensive quickly as list grows
- Automation features weaker than ActiveCampaign
Our Verdict: 7/10
At Free: up to 250 contacts. Essentials: from $13/mo. Standard: from $20/mo. Premium: from $350/mo, Mailchimp delivers solid value for what you get.
Affiliate Disclosure: Some links on this page are affiliate links. We may earn a commission at no extra cost to you. Pricing verified 2026-04-01.