Drip Pricing 2026: Every Plan Explained (Is It Worth It?)
Drip pricing: No free plan. $39/mo ($39 annually).
Drip requires a paid subscription but delivers purpose-built for e-commerce — revenue dashboards refined for product sellers for e-commerce stores on shopify or woocommerce needing advanced behavioral automation. Starts at $39/mo for just 2,500 contacts — expensive for early-stage stores.
- +Purpose-built for e-commerce — revenue dashboards refined for product sellers
- +No feature tiers — all paid plans get full feature access
- +Native Shopify/WooCommerce integration for zero-config revenue tracking
- −Starts at $39/mo for just 2,500 contacts — expensive for early-stage stores
- −Limited utility outside e-commerce
- −Email support only until higher-tier contact counts
Drip Pricing 2026: Every Plan Explained
Drip isn’t the cheapest email marketing and newsletter platforms option — and it doesn’t pretend to be. But for the right user, it’s one of the best-value tools available. Here’s a complete breakdown of what each plan costs, what’s included, and whether the premium is worth it for your workflow.
Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}
Drip Plans at a Glance
| Plan | Details |
|---|---|
| 2,500 contacts | $39/mo ($39 annually) |
| 5,000 contacts | $89/mo ($89 annually) |
| 10,000 contacts | $154/mo ($154 annually) |
No Free Plan
Drip does not offer a permanent free plan in 2026. The lowest-cost entry point is the 2,500 contacts plan.
What’s Included in Each Plan?
For a deeper look at how these features stack up against alternatives, see our Drip review or the Drip alternatives page.
Monthly vs Annual Billing
Drip offers discounted annual billing. Based on our review of their pricing page:
- 2,500 contacts: $39/mo ($39 annually)
- 5,000 contacts: $89/mo ($89 annually)
- 10,000 contacts: $154/mo ($154 annually)
Annual billing typically saves 15–25% compared to monthly. If you’re committed to Drip long-term, the annual plan is the better deal.
Is Drip Worth the Price?
Based on our hands-on testing, Drip earns 7.7/10 stars.
Where it delivers real value:
- ✅ Purpose-built for e-commerce — revenue dashboards refined for product sellers
- ✅ No feature tiers — all paid plans get full feature access
- ✅ Native Shopify/WooCommerce integration for zero-config revenue tracking
Where pricing might not be justified:
- ❌ Starts at $39/mo for just 2,500 contacts — expensive for early-stage stores
- ❌ Limited utility outside e-commerce
- ❌ Email support only until higher-tier contact counts
Our verdict: If you’re e-commerce stores on shopify or woocommerce needing advanced behavioral automation, Drip is worth every dollar. Starts at $39/mo for just 2,500 contacts — expensive for early-stage stores.
Drip vs Competitors on Price
How does Drip stack up on price?
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| Drip | ❌ | $39/month (2,500 contacts) | 7.7/10 |
| beehiiv | ✅ | $0 (up to 2,500 subscribers) | 9/10 |
| ActiveCampaign | ❌ | $15/month (1,000 contacts) | 8.6/10 |
| Kit (ConvertKit) | ✅ | $0 (up to 10,000 subscribers) | 8.5/10 |
For detailed breakdowns: beehiiv Pricing, ActiveCampaign Pricing
Best Value Recommendation
Given the pricing, we recommend starting with the 2,500 contacts plan: $39/mo ($39 annually). It covers the core use cases without committing to a higher tier until you know it fits your workflow.
Frequently Asked Questions
Does Drip have a free plan? No, Drip does not currently offer a permanent free plan. The lowest-cost option is the 2,500 contacts plan at $39/mo ($39 annually).
What is the cheapest Drip plan? The most affordable paid option is the 2,500 contacts plan: $39/mo ($39 annually).
Is Drip worth the price? Based on our hands-on testing, Drip earns a 7.7/10 rating. It’s worth the investment if e-commerce stores on shopify or woocommerce needing advanced behavioral automation. The main value drivers are: Purpose-built for e-commerce — revenue dashboards refined for product sellers; No feature tiers — all paid plans get full feature access. See our full value analysis in the “Is Drip Worth It?” section above.
Does Drip offer annual discounts? Yes, Drip offers savings when billed annually. $39/mo ($39 annually).
Related Email Marketing Pages
- Drip Full Review
- Drip Alternatives
- beehiiv vs Drip
- ActiveCampaign vs Drip
- Kit (ConvertKit) vs Drip
- Best Email Marketing for Newsletters
AI Stack Picks writes and verifies long-form AI tool reviews for AI Stack Picks.