Klaviyo Pricing 2026: Every Plan Explained

Klaviyo positions itself as one of the more accessible options in the email marketing and newsletter platforms space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

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Klaviyo Plans at a Glance

Free Plan Details

Klaviyo includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Klaviyo review or the Klaviyo alternatives page.

Monthly vs Annual Billing

Klaviyo offers discounted annual billing. Based on our review of their pricing page:

• Free: $0/mo ($0 annually)
• Email (500 contacts): $20/mo ($20/mo annually)
• Email + SMS (500 contacts): $35/mo ($35/mo annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Klaviyo long-term, the annual plan is the better deal.

Is Klaviyo Worth the Price?

Based on our hands-on testing, Klaviyo earns 4.7/10 stars.

Where it delivers real value:

• ✅ Best-in-class e-commerce integrations
• ✅ Powerful segmentation and personalization
• ✅ Strong revenue attribution
• ✅ Free up to 250 contacts

Where pricing might not be justified:

• ❌ Pricing scales quickly with contact growth
• ❌ Learning curve for advanced automation
• ❌ Can be expensive for non-e-commerce brands

Our verdict: If you’re e-commerce brands on shopify or woocommerce that need sophisticated email and sms automation, Klaviyo is worth every dollar. Pricing scales quickly with contact growth.

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Klaviyo vs Competitors on Price

How does Klaviyo stack up on price?

For detailed breakdowns: beehiiv Pricing, ActiveCampaign Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating Klaviyo for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does Klaviyo have a free plan? Yes, Klaviyo offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest Klaviyo plan? The most affordable paid option is the Email (500 contacts) plan: $20/mo ($20/mo annually). If budget is tight, start with the free plan first.

Is Klaviyo worth the price? Based on our hands-on testing, Klaviyo earns a 4.7/10 rating. It’s worth the investment if e-commerce brands on shopify or woocommerce that need sophisticated email and sms automation. The main value drivers are: Best-in-class e-commerce integrations; Powerful segmentation and personalization. See our full value analysis in the “Is Klaviyo Worth It?” section above.

Does Klaviyo offer annual discounts? Yes, Klaviyo offers savings when billed annually. $0/mo ($0 annually).

Related Email Marketing Pages

• Klaviyo Full Review
• Klaviyo Alternatives
• beehiiv vs Klaviyo
• ActiveCampaign vs Klaviyo
• Kit (ConvertKit) vs Klaviyo
• Best Email Marketing for Newsletters