Loops Pricing 2026: Every Plan Explained

Loops isn’t the cheapest email marketing and newsletter platforms option — and it doesn’t pretend to be. But for the right user, it’s one of the best-value tools available. Here’s a complete breakdown of what each plan costs, what’s included, and whether the premium is worth it for your workflow.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

Try Loops →

Loops Plans at a Glance

Free Plan Details

Loops includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Loops review or the Loops alternatives page.

Monthly vs Annual Billing

Loops offers discounted annual billing. Based on our review of their pricing page:

• Free (up to 1,000 contacts): $0/mo ($0 annually)
• Starter (2,500 contacts): $49/mo ($49/mo annually)
• Growth (10,000 contacts): $109/mo ($109/mo annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Loops long-term, the annual plan is the better deal.

Is Loops Worth the Price?

Based on our hands-on testing, Loops earns 4.4/10 stars.

Where it delivers real value:

• ✅ Built for SaaS and product teams (transactional + marketing)
• ✅ No seat fees
• ✅ Modern design-first approach
• ✅ Free up to 1,000 contacts

Where pricing might not be justified:

• ❌ Newer platform, smaller ecosystem
• ❌ Fewer advanced analytics than enterprise tools
• ❌ Not ideal for pure e-commerce use cases

Our verdict: If you’re saas and tech companies that need product transactional + marketing emails in a single modern platform, Loops is worth every dollar. Newer platform, smaller ecosystem.

Try Loops →

Loops vs Competitors on Price

How does Loops stack up on price?

For detailed breakdowns: beehiiv Pricing, ActiveCampaign Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating Loops for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does Loops have a free plan? Yes, Loops offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest Loops plan? The most affordable paid option is the Free (up to 1,000 contacts) plan: $0/mo ($0 annually). If budget is tight, start with the free plan first.

Is Loops worth the price? Based on our hands-on testing, Loops earns a 4.4/10 rating. It’s worth the investment if saas and tech companies that need product transactional + marketing emails in a single modern platform. The main value drivers are: Built for SaaS and product teams (transactional + marketing); No seat fees. See our full value analysis in the “Is Loops Worth It?” section above.

Does Loops offer annual discounts? Yes, Loops offers savings when billed annually. $0/mo ($0 annually).

Related Email Marketing Pages

• Loops Full Review
• Loops Alternatives
• beehiiv vs Loops
• ActiveCampaign vs Loops
• Kit (ConvertKit) vs Loops
• Best Email Marketing for Newsletters