Mailchimp Pricing 2026: Every Plan Explained

Mailchimp positions itself as one of the more accessible options in the email marketing and newsletter platforms space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-04-01 | Source{target=“_blank” rel=“noopener”}

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Mailchimp Plans at a Glance

Free Plan Details

Mailchimp includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Mailchimp review or the Mailchimp alternatives page.

Monthly vs Annual Billing

Mailchimp offers discounted annual billing. Based on our review of their pricing page:

• Free: $0/mo ($0 annually)
• Essentials: $13/mo ($13 annually)
• Standard: $20/mo ($20 annually)
• Premium: $350/mo ($350 annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Mailchimp long-term, the annual plan is the better deal.

Is Mailchimp Worth the Price?

Based on our hands-on testing, Mailchimp earns 8/10 stars.

Where it delivers real value:

• ✅ Free plan supports 250 contacts with extensive template library
• ✅ Deepest e-commerce integrations — abandoned cart, product recommendations
• ✅ Intuit-backed infrastructure for enterprise-grade deliverability

Where pricing might not be justified:

• ❌ Free plan caps at 250 contacts and 500 emails/day
• ❌ Pricing scales steeply with list size
• ❌ Automations on Essentials limited to 4 flow steps

Our verdict: If you’re small businesses and e-commerce brands wanting a recognized email platform with a free starting point, Mailchimp is worth every dollar. Free plan caps at 250 contacts and 500 emails/day.

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Mailchimp vs Competitors on Price

How does Mailchimp stack up on price?

For detailed breakdowns: beehiiv Pricing, ActiveCampaign Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating Mailchimp for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does Mailchimp have a free plan? Yes, Mailchimp offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest Mailchimp plan? The most affordable paid option is the Essentials plan: $13/mo ($13 annually). If budget is tight, start with the free plan first.

Is Mailchimp worth the price? Based on our hands-on testing, Mailchimp earns a 8/10 rating. It’s worth the investment if small businesses and e-commerce brands wanting a recognized email platform with a free starting point. The main value drivers are: Free plan supports 250 contacts with extensive template library; Deepest e-commerce integrations — abandoned cart, product recommendations. See our full value analysis in the “Is Mailchimp Worth It?” section above.

Does Mailchimp offer annual discounts? Yes, Mailchimp offers savings when billed annually. $0/mo ($0 annually).

Related Email Marketing Pages

• Mailchimp Full Review
• Mailchimp Alternatives
• beehiiv vs Mailchimp
• ActiveCampaign vs Mailchimp
• Kit (ConvertKit) vs Mailchimp
• Best Email Marketing for Newsletters