Moosend Pricing 2026: Every Plan Explained (Is It Worth It?)
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Moosend — Our Verdict
Moosend requires a paid subscription but delivers cheapest per-subscriber pricing among full-featured platforms for budget-conscious e-commerce teams who want automation and ai recommendations at lower price points. Less brand recognition than Mailchimp or ActiveCampaign.
- Cheapest per-subscriber pricing among full-featured platforms
- 30-day free trial with no credit card required
- AI product recommendations built in — competes with Klaviyo features at lower cost
Pros
- Cheapest per-subscriber pricing among full-featured platforms
- 30-day free trial with no credit card required
- AI product recommendations built in — competes with Klaviyo features at lower cost
Cons
- Less brand recognition than Mailchimp or ActiveCampaign
- Transactional emails are an add-on, not included by default
- Limited third-party integration library compared to ActiveCampaign
Moosend Pricing 2026: Every Plan Explained
Moosend positions itself as one of the more accessible options in the email marketing and newsletter platforms space — though it requires a paid subscription. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.
Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}
Moosend Plans at a Glance
| Plan | Details |
|---|---|
| Pro (500 subs) | $7/mo ($7 annually) |
| Pro (2,000 subs) | $16/mo ($16 annually) |
| Pro (10,000 subs) | $57/mo ($57 annually) |
| Moosend+ | Custom/mo (Custom annually) |
| Enterprise | Custom/mo (Custom annually) |
No Free Plan
Moosend does not offer a permanent free plan in 2026. The lowest-cost entry point is the Pro (500 subs) plan.
What’s Included in Each Plan?
For a deeper look at how these features stack up against alternatives, see our Moosend review or the Moosend alternatives page.
Monthly vs Annual Billing
Moosend offers discounted annual billing. Based on our review of their pricing page:
- Pro (500 subs): $7/mo ($7 annually)
- Pro (2,000 subs): $16/mo ($16 annually)
- Pro (10,000 subs): $57/mo ($57 annually)
- Moosend+: Custom/mo (Custom annually)
- Enterprise: Custom/mo (Custom annually)
Annual billing typically saves 15–25% compared to monthly. If you’re committed to Moosend long-term, the annual plan is the better deal.
Is Moosend Worth the Price?
Based on our hands-on testing, Moosend earns 8/10 stars.
Where it delivers real value:
- ✅ Cheapest per-subscriber pricing among full-featured platforms
- ✅ 30-day free trial with no credit card required
- ✅ AI product recommendations built in — competes with Klaviyo features at lower cost
Where pricing might not be justified:
- ❌ Less brand recognition than Mailchimp or ActiveCampaign
- ❌ Transactional emails are an add-on, not included by default
- ❌ Limited third-party integration library compared to ActiveCampaign
Our verdict: If you’re budget-conscious e-commerce teams who want automation and ai recommendations at lower price points, Moosend is worth every dollar. Less brand recognition than Mailchimp or ActiveCampaign.
Moosend vs Competitors on Price
How does Moosend stack up on price?
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| Moosend | ❌ | $7/month (500 subscribers) | 8/10 |
| beehiiv | ✅ | $0 (up to 2,500 subscribers) | 9/10 |
| ActiveCampaign | ❌ | $15/month (1,000 contacts) | 8.6/10 |
| Kit (ConvertKit) | ✅ | $0 (up to 10,000 subscribers) | 8.5/10 |
For detailed breakdowns: beehiiv Pricing, ActiveCampaign Pricing
Best Value Recommendation
Given the pricing, we recommend starting with the Pro (500 subs) plan: $7/mo ($7 annually). It covers the core use cases without committing to a higher tier until you know it fits your workflow.
Frequently Asked Questions
Does Moosend have a free plan? No, Moosend does not currently offer a permanent free plan. The lowest-cost option is the Pro (500 subs) plan at $7/mo ($7 annually).
What is the cheapest Moosend plan? The most affordable paid option is the Pro (500 subs) plan: $7/mo ($7 annually).
Is Moosend worth the price? Based on our hands-on testing, Moosend earns a 8/10 rating. It’s worth the investment if budget-conscious e-commerce teams who want automation and ai recommendations at lower price points. The main value drivers are: Cheapest per-subscriber pricing among full-featured platforms; 30-day free trial with no credit card required. See our full value analysis in the “Is Moosend Worth It?” section above.
Does Moosend offer annual discounts? Yes, Moosend offers savings when billed annually. $7/mo ($7 annually).
Related Email Marketing Pages
- Moosend Full Review
- Moosend Alternatives
- beehiiv vs Moosend
- ActiveCampaign vs Moosend
- Kit (ConvertKit) vs Moosend
- Best Email Marketing for Newsletters
Frequently Asked Questions
Does Moosend have a free plan?
What is the cheapest Moosend plan?
Is Moosend worth the price?
Does Moosend offer annual discounts?
Try Moosend yourself
See current pricing and features on the official site.