Moz Pro Pricing 2026: Every Plan Explained (Is It Worth It?)
Moz Pro pricing: Free plan available. $49/mo ($39 annually).
Moz Pro offers a solid free tier plus domain authority is most widely referenced third-party link metric for beginner to mid-level seos who need reliable authority metrics and keyword research. Keyword query limits on Standard plan extremely restrictive.
- +Domain Authority is most widely referenced third-party link metric
- +Starter plan at $49/mo is lowest-cost entry among major SEO platforms
- +20+ years of SEO expertise with extensive educational resources
- −Keyword query limits on Standard plan extremely restrictive
- −Backlink database smaller and less fresh than Ahrefs or Semrush
- −AI Visibility feature is still beta
Moz Pro Pricing 2026: Every Plan Explained
Moz Pro isn’t the cheapest SEO and keyword research tools option — and it doesn’t pretend to be. But for the right user, it’s one of the best-value tools available. Here’s a complete breakdown of what each plan costs, what’s included, and whether the premium is worth it for your workflow.
Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}
Moz Pro Plans at a Glance
| Plan | Details |
|---|---|
| Free | Free tier available |
| Starter | $49/mo ($39 annually) |
| Standard | $99/mo ($79 annually) |
| Medium | $179/mo ($143 annually) |
| Large | $299/mo ($239 annually) |
Free Plan Details
Moz Pro includes a free tier — Free tier available. The free plan is a genuine starting point.
What’s Included in Each Plan?
For a deeper look at how these features stack up against alternatives, see our Moz Pro review or the Moz Pro alternatives page.
Monthly vs Annual Billing
Moz Pro offers discounted annual billing. Based on our review of their pricing page:
- Starter: $49/mo ($39 annually)
- Standard: $99/mo ($79 annually)
- Medium: $179/mo ($143 annually)
- Large: $299/mo ($239 annually)
Annual billing typically saves 15–25% compared to monthly. If you’re committed to Moz Pro long-term, the annual plan is the better deal.
Is Moz Pro Worth the Price?
Based on our hands-on testing, Moz Pro earns 7.8/10 stars.
Where it delivers real value:
- ✅ Domain Authority is most widely referenced third-party link metric
- ✅ Starter plan at $49/mo is lowest-cost entry among major SEO platforms
- ✅ 20+ years of SEO expertise with extensive educational resources
Where pricing might not be justified:
- ❌ Keyword query limits on Standard plan extremely restrictive
- ❌ Backlink database smaller and less fresh than Ahrefs or Semrush
- ❌ AI Visibility feature is still beta
Our verdict: If you’re beginner to mid-level seos who need reliable authority metrics and keyword research, Moz Pro is worth every dollar. Keyword query limits on Standard plan extremely restrictive.
Moz Pro vs Competitors on Price
How does Moz Pro stack up on price?
| Tool | Free Plan | Starting Price | Rating |
|---|---|---|---|
| Moz Pro | ✅ | $49/month | 7.8/10 |
| Ahrefs | ✅ | $29/month (Starter) | 9.1/10 |
| Semrush | ✅ | $129.95/month | 9/10 |
| Screaming Frog | ✅ | €245/year (~$265/year) | 9/10 |
For detailed breakdowns: Ahrefs Pricing, Semrush Pricing
Best Value Recommendation
Start with the free plan if you’re evaluating Moz Pro for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, the Starter plan ($49/mo ($39 annually)) is the sweet spot for most users.
Frequently Asked Questions
Does Moz Pro have a free plan? Yes, Moz Pro offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.
What is the cheapest Moz Pro plan? The most affordable paid option is the Starter plan: $49/mo ($39 annually). If budget is tight, start with the free plan first.
Is Moz Pro worth the price? Based on our hands-on testing, Moz Pro earns a 7.8/10 rating. It’s worth the investment if beginner to mid-level seos who need reliable authority metrics and keyword research. The main value drivers are: Domain Authority is most widely referenced third-party link metric; Starter plan at $49/mo is lowest-cost entry among major SEO platforms. See our full value analysis in the “Is Moz Pro Worth It?” section above.
Does Moz Pro offer annual discounts? Yes, Moz Pro offers savings when billed annually. $49/mo ($39 annually).
Related SEO Tools Pages
- Moz Pro Full Review
- Moz Pro Alternatives
- Ahrefs vs Moz Pro
- Semrush vs Moz Pro
- Screaming Frog vs Moz Pro
- Best SEO Tools for Agencies
AI Stack Picks writes and verifies long-form AI tool reviews for AI Stack Picks.