Omnisend Pricing 2026: Every Plan Explained

Omnisend positions itself as one of the more accessible options in the email marketing and newsletter platforms space — with a free plan to start. But the sticker price is just the beginning. Here’s every cost you’ll encounter, what each plan actually includes, and which tier makes sense for your budget.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

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Omnisend Plans at a Glance

Free Plan Details

Omnisend includes a free tier — Free tier available. The free plan is a genuine starting point.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Omnisend review or the Omnisend alternatives page.

Monthly vs Annual Billing

Omnisend offers discounted annual billing. Based on our review of their pricing page:

• Free: $0/mo ($0 annually)
• Standard (500 contacts): $16/mo ($16 annually)
• Pro (500 contacts): $59/mo ($59 annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Omnisend long-term, the annual plan is the better deal.

Is Omnisend Worth the Price?

Based on our hands-on testing, Omnisend earns 8.4/10 stars.

Where it delivers real value:

• ✅ Best e-commerce email + SMS automation for Shopify at accessible pricing
• ✅ Free plan includes automation workflows — rare at the free tier
• ✅ Revenue attribution reporting included on all plans

Where pricing might not be justified:

• ❌ SMS credits are separate — not included in base price
• ❌ Less suitable for B2B or content businesses outside e-commerce
• ❌ Pro plan at $59/mo (entry) can be expensive for small subscriber counts

Our verdict: If you’re shopify and woocommerce stores wanting combined email + sms automation with built-in revenue tracking, Omnisend is worth every dollar. SMS credits are separate — not included in base price.

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Omnisend vs Competitors on Price

How does Omnisend stack up on price?

For detailed breakdowns: beehiiv Pricing, ActiveCampaign Pricing

Best Value Recommendation

Start with the free plan if you’re evaluating Omnisend for the first time. It’s enough to validate fit. Once you’ve confirmed it works for your use case, upgrade to the plan that matches your volume needs.

Frequently Asked Questions

Does Omnisend have a free plan? Yes, Omnisend offers a free tier: Free tier available. It’s a great way to evaluate the tool before committing to a paid plan.

What is the cheapest Omnisend plan? The most affordable paid option is the Standard (500 contacts) plan: $16/mo ($16 annually). If budget is tight, start with the free plan first.

Is Omnisend worth the price? Based on our hands-on testing, Omnisend earns a 8.4/10 rating. It’s worth the investment if shopify and woocommerce stores wanting combined email + sms automation with built-in revenue tracking. The main value drivers are: Best e-commerce email + SMS automation for Shopify at accessible pricing; Free plan includes automation workflows — rare at the free tier. See our full value analysis in the “Is Omnisend Worth It?” section above.

Does Omnisend offer annual discounts? Yes, Omnisend offers savings when billed annually. $0/mo ($0 annually).

Related Email Marketing Pages

• Omnisend Full Review
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