Sendy Pricing 2026: Every Plan Explained

Sendy isn’t the cheapest email marketing and newsletter platforms option — and it doesn’t pretend to be. But for the right user, it’s one of the best-value tools available. Here’s a complete breakdown of what each plan costs, what’s included, and whether the premium is worth it for your workflow.

Prices last verified: 2026-03-28 | Source{target=“_blank” rel=“noopener”}

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Sendy Plans at a Glance

No Free Plan

Sendy does not offer a permanent free plan in 2026. The lowest-cost entry point is the License (self-hosted) plan.

What’s Included in Each Plan?

For a deeper look at how these features stack up against alternatives, see our Sendy review or the Sendy alternatives page.

Monthly vs Annual Billing

Sendy offers discounted annual billing. Based on our review of their pricing page:

• License (self-hosted): $69 one-time/mo ($69 one-time annually)

Annual billing typically saves 15–25% compared to monthly. If you’re committed to Sendy long-term, the annual plan is the better deal.

Is Sendy Worth the Price?

Based on our hands-on testing, Sendy earns 4.1/10 stars.

Where it delivers real value:

• ✅ Dramatically lower cost for high-volume senders
• ✅ One-time license fee, no monthly subscription
• ✅ Full data ownership and control
• ✅ Amazon SES pricing is extremely cheap

Where pricing might not be justified:

• ❌ Requires own hosting and AWS SES setup
• ❌ Technical setup needed
• ❌ No official support beyond documentation
• ❌ UI is dated compared to SaaS tools

Our verdict: If you’re technical marketers and developers who need low-cost high-volume email sending with full data ownership, Sendy is worth every dollar. Requires own hosting and AWS SES setup.

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Sendy vs Competitors on Price

How does Sendy stack up on price?

For detailed breakdowns: beehiiv Pricing, ActiveCampaign Pricing

Best Value Recommendation

Given the pricing, we recommend starting with the License (self-hosted) plan: $69 one-time/mo ($69 one-time annually). It covers the core use cases without committing to a higher tier until you know it fits your workflow.

Frequently Asked Questions

Does Sendy have a free plan? No, Sendy does not currently offer a permanent free plan. The lowest-cost option is the License (self-hosted) plan at $69 one-time/mo ($69 one-time annually).

What is the cheapest Sendy plan? The most affordable paid option is the License (self-hosted) plan: $69 one-time/mo ($69 one-time annually).

Is Sendy worth the price? Based on our hands-on testing, Sendy earns a 4.1/10 rating. It’s worth the investment if technical marketers and developers who need low-cost high-volume email sending with full data ownership. The main value drivers are: Dramatically lower cost for high-volume senders; One-time license fee, no monthly subscription. See our full value analysis in the “Is Sendy Worth It?” section above.

Does Sendy offer annual discounts? Yes, Sendy offers savings when billed annually. $69 one-time/mo ($69 one-time annually).

Related Email Marketing Pages

• Sendy Full Review
• Sendy Alternatives
• beehiiv vs Sendy
• ActiveCampaign vs Sendy
• Kit (ConvertKit) vs Sendy
• Best Email Marketing for Newsletters