Semrush vs Moz Pro (2026): Which SEO Tools Tool Is Actually Better?

Budget is often the deciding factor when choosing between Semrush and Moz Pro. Semrush starts at $129.95/month while Moz Pro comes in at $49/month — but the real question isn’t just cost, it’s what you get for your money. We spent weeks using both SEO and keyword research tools tools to build this no-fluff comparison.

Bottom line up front: Semrush is our pick for agencies — read on for why, and where Moz Pro wins instead.

Quick Verdict

About Semrush

Semrush is a SEO and keyword research tools tool known for its capabilities. It’s designed for SEO professionals and agencies who need an all-in-one research and audit platform and has built a strong reputation for one of the largest keyword databases available (~25b+ keywords).

Key features:

What makes it stand out: One of the largest keyword databases available (~25B+ keywords). Combines SEO, PPC, content, and social tools in a single dashboard

Where it falls short: Pro plan at ~$130/mo is expensive for solo bloggers. Data freshness for smaller sites can lag

Try Semrush →

About Moz Pro

Moz Pro takes a different approach to SEO and keyword research tools. It’s built around its core strengths and is particularly well-suited for Beginner to mid-level SEOs who need reliable authority metrics and keyword research.

Key features:

What makes it stand out: Domain Authority is most widely referenced third-party link metric. Starter plan at $49/mo is lowest-cost entry among major SEO platforms

Where it falls short: Keyword query limits on Standard plan extremely restrictive. Backlink database smaller and less fresh than Ahrefs or Semrush

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Feature-by-Feature Comparison

The feature gap between these tools reflects their different design philosophies. Semrush prioritizes breadth, while Moz Pro goes deeper on specific use cases.

For a full look at Semrush’s capabilities, see our Semrush review. For Moz Pro, read the Moz Pro review.

Pricing Comparison

Important pricing notes:

• All prices verified as of 2026-03-28. Check official pages before purchasing.
• Semrush has a free plan — see full Semrush pricing breakdown for limits.
• Moz Pro has a free plan — see Moz Pro pricing details.

Pros and Cons

Semrush Pros and Cons

Pros:

• ✅ One of the largest keyword databases available (~25B+ keywords)
• ✅ Combines SEO, PPC, content, and social tools in a single dashboard
• ✅ AI Visibility Index tracks brand presence in ChatGPT/Perplexity

Cons:

• ❌ Pro plan at ~$130/mo is expensive for solo bloggers
• ❌ Data freshness for smaller sites can lag
• ❌ Interface has significant feature bloat

Moz Pro Pros and Cons

Pros:

• ✅ Domain Authority is most widely referenced third-party link metric
• ✅ Starter plan at $49/mo is lowest-cost entry among major SEO platforms
• ✅ 20+ years of SEO expertise with extensive educational resources

Cons:

• ❌ Keyword query limits on Standard plan extremely restrictive
• ❌ Backlink database smaller and less fresh than Ahrefs or Semrush
• ❌ AI Visibility feature is still beta

Which One Should You Choose?

The right answer depends on what you’re actually trying to accomplish:

Best for agencies: Semrush — One of the largest keyword databases available (~25B+ keywords)

Best for bloggers: Moz Pro — Domain Authority is most widely referenced third-party link metric

Best for ecommerce: Semrush — Combines SEO, PPC, content, and social tools in a single dashboard

If you’re still on the fence: Semrush is the safer default. It scores 9/10 in our testing versus Moz Pro’s 7.8/10, and one of the largest keyword databases available (~25b+ keywords).

Try Semrush Free →

Frequently Asked Questions

Is Semrush better than Moz Pro? Semrush scores higher in our testing (9/10 vs 7.8/10). Semrush is the better choice for agencies due to one of the largest keyword databases available (~25b+ keywords). However, Moz Pro is a stronger fit if domain authority is most widely referenced third-party link metric.

What’s cheaper, Semrush or Moz Pro? Semrush starts at $129.95/month, while Moz Pro starts at $49/month. Semrush has a free plan. Moz Pro also has a free tier. See the pricing comparison table above for the full plan breakdown.

Does Semrush have a free plan? Yes. Semrush offers a free tier — Free tier available. This makes it easy to test before committing to a paid plan.

Does Moz Pro have a free plan? Yes. Moz Pro offers a free tier — Free tier available.

Related Comparisons & Guides

• Semrush Full Review
• Semrush Pricing 2026
• Semrush Alternatives
• Semrush vs Ahrefs
• Semrush vs Moz Pro
• Semrush vs SE Ranking
• Moz Pro Full Review
• Moz Pro Pricing